Williams F1 has applied their Formula one aerodynamics to golf, another high-end sports for rich guys, with the release of their three Williams Sports Series of Golf Clubs including Black Series, the Players Series and Gold Series. Making use of the experience and knowledge they bring to the F1 grid, Williams have incorporated Densimet in all of their woods and irons. It is the second-heaviest metal in the world and you’ll find it in the FW32 racecar helping bring the car up to the minimum race weight.
Traditionally, golf manufacturers have used Tungsten for weighting, but the use of Densimet in its entire golf line, allows Williams Sports to maximize design capabilities enhanced the by the reduced volume needed for Densimet usage instead of Tungsten or other materials.
In addition, Inconel – a nickel based material used by the Williams F1 team of engineers in their production of exhaust parts for the FW32 racecar, is effective in golf clubs because of its ability to withstand extreme temperatures while maintaining its structural integrity. The key benefit that steams from this material, according to Josh Trivett, a director for Williams Sports, is the fact it has a higher tensile strength than stainless steel, but due to its nickel base provides for a softer feel.
The top of the range series is the Black Series, boasting of a $50,000 price tag, which features a driver fitted with gold insets as well as gold-plated irons. Other perks include a customized fitting from an expert who will fly anywhere in the world to tailor each piece of equipment to the specific needs of the player. The exquisite club will be accompanied by an equally exquisite personalized 100% Italian leather custom Williams Sports golf bag handmade in Italy by Schedoni. In addition, the buyer can also expect VIP treatment at a Formula One race.
The Williams F1 Golf range also features the slightly less expensive Player series and the Gold series. The company even has a line of limited edition ‘Oxfordshire’ milled putters in precious metals.