Royal Salute, the pinnacle of Scotch whisky created in 1953 to mark the coronation of Queen Elizabeth II, continues its tradition. Last year Chivas Brothers of Pernod Ricard launched Diamond Jubilee Limited Edition to Celebrate Queen’s 60 year Reign. This year one more gem, also to commemorate the 60th anniversary of Her Majesty Queen Elizabeth II’s coronation and her reign as monarch.
The Diamond Tribute, designed by Coley Porter Bell was introduced in cohesion with Queen Elizabeth II’s 62 round royal gun salute at her 60th coronation ceremony.
The bottle is made of high-grade porcelain, manufactured by ceramics experts Wade. This is then covered in a high gloss azure glaze to give it a richer, more lustrous surface. The branding is made of a metal badge mounted on a recess on the front of the moulded bottle, while a secondary paper label contains the vault batch number and the signature of Royal Salute’s master blender Colin Scott. The stopper is mounted by a discreet, faceted crystal that crowns the bottle in tribute to the Diamond Jubilee.
“We were trying to provide Diamond Tribute with a distinctive identity but ensure it sits within the context of the Royal Salute brand. This was about creating a timeless expression. So rather than using the overt decorative design cues of the traditional luxury sector we opted for a more restrained and contemporary approach,” commented Coley Porter Bell creative director Richard Clayton.
Royal Salute The Diamond Tribute will hit travel retail stores in July with a price tag of $270.
