When it comes to the fight against ageing, for some people there are no limits. Would you spend £125 ($187) for a 1.6 fl oz (50ml) jar of anti-ageing cream. Some 5,000 women certainly would, since they’re already on waiting list to buy Cult 51. This world’s most expensive anti-ageing cream which guarantees the reduce of appearance of wrinkles and fine lines by up to 52 percent in just 28 days goes on sale online and at upmarket London store Fortnum and Mason tomorrow.
What makes this revolutionary face cream so special are the most expensive ingredients ever. The main ingredient – ATP (a naturally found cell-producing compound) have ‘3D effects’ as it stimulates the skin to produce its own collagen while increasing cell production and oxygen flow in the skin. The result is five years younger skin in just six weeks.
For comparison ingredients for a mass market skin care lotion would cost between £800 ($1,200) and £1,500 ($2,235) per metric tonne, while those in a professional cream could cost up £20,000 ($29,800) per metric tonne. The materials used in Cult 51 would add up to £94,000 ($140,117) per metric tonne.
The product is available online via the website www.cult51.com.
