Well known automobile brand of Ford Motor Company, Lincoln has unveiled its new way of personalization. Luxury service brand, called Lincoln Black Label, modelled on those from BMW, Audi…debuted at Pebble Beach and showcased on its all-new MKZ and the MKC Concept among others. “The new Lincoln Motor Company is built on three foundational elements – design, quality and personal service. Black Label represents our highest expression of these elements,” says Jim Farley, executive vice president of global marketing, in a statement.
Lincoln’s Black Label collection allows buyers to enhance the style and material quality of their cars, based on three stylish and sophisticated themes: fashion- and theatre-inspired Center Stage (the most dramatic by a long ways, matching an unmissable Foxfire Red headliner and red accents with an otherwise blacked out interior), chocolate-inspired Indulgence (the widest band of Lincoln shoppers, with layered brown tones (“Ganache” and “Truffle”) and a cool, undyed, natural grain wood called Ziricote) and neo-classical Modern Heritage (an ultra-high-contrast white and black treatment with metal flake-imbued wood trim). Each theme offers a range of exclusive, and occasionally dramatic, colours, as well as ultra-premium materials.
“Each of the theme-based offerings from Black Label is designed with a specific customer profile in mind,” said Susan Lampinen, group chief designer for colors and materials. “Lincoln Black Label will offer a variety of choices as well as a narrative that speaks to luxury clients – we want them to feel a personal connection with the theme and see themselves in the car.”
