For this year’s Holiday Gift Collection, Louis Vuitton choose nothing else but goose. This unusual star of new Holiday campaign which consists of two new films can be seen in couple of scenes. The first one is The Goose’s Game where this cute feather friend is in the centre of the French board game. Also, goose peering out of the luxury handbag, rolling on wheels, or pulling train made out of a suitcases and finally when jumping out of the huge gift box. Actually, goose is everywhere, just appears in different forms – as whole bird, or just its feathers, legs, beak or just flying over some gift idea.
The Goose Game is a digital board game that propels users to discover and share their Louis Vuitton wishlist. It consists of 39 tiles featuring Louis Vuitton products ranging from handbags, shoes, belts, luggage, pumps, jewelry, silk scarves, and iPhone and iPad cases to writing instruments. When a user opens the Louis Vuitton holiday page, they are invited to “start the experience.” The game starts the user on a random day of the calendar. While the animation plays, users have the option to get more details about the item, add the item to their gift list or share it on Facebook, Twitter or Pinterest.
The New LV Goose Game 2013 Holiday is extremely beautiful and unique, the music and the experience is extremely playful, watch the video they’ve created above for more information.
[youtube]http://www.youtube.com/watch?v=m0h1ijKx6ek[/youtube]
[youtube]http://www.youtube.com/watch?v=GaHR9zEnaWc[/youtube]
