LABEL 5 Scotch Whisky has launched a new digital contest for fans. The 5″ City Contest invites fans to share through Instagram their vision of their city in a 5-second video and post that on the Label 5 Facebook page. The rules are simple – ‘Like’ the Label 5 page on Facebook, record your five second video and upload it to Instagram using the hashtag #5SCITY and hashtag for the city (eg – #NYC, #LON etc), then get your friends to vote.
The 2-month competition, available in many countries across the world, gives the opportunity to win a round-the-world trip for 2 to the participant who submits the video that receives the highest number of votes.
