Hello Kitty is turning 40 and parent company Sanrio and Target are celebrating in style! In honor of this occasion, Sanrio will present a world premiere Hello Kitty fan convention in partnership with Target, a first-of-its-kind museum exhibition, unique collaborations and limited edition commemorative products. Hello Kitty will celebrate her anniversary throughout the year with her devoted fans and continue to spread the message of friendship through the global ‘Share a Hug with Hello Kitty‘ campaign.
Now, you can celebrate the beloved pop icon’s 40th anniversary with a global hugathon and this supercute tote! This tote is made from a faux sheepskin leather with champagne metallic handles and piping. Features a darling red bow and special 40th anniversary Hug artwork.
The tote measures 12″H x 12″W x 6.75″D and comes with polyester lining, 2 regular pockets inside and 1 zippered pocket with goldtone heart charm outside.
The celebration will also include a variety of other product releases. Collaborations, unique licensed products and limited edition 40th Anniversary collectibles will launch throughout the year, with a selection of exclusives and vintage products available to fans attending Hello Kitty Con 2014.