Fendi is releasing a fragrance called Furiosa Fendi, which means “furious” and “feisty” in Italian. According to its slogan: “The Essence of Wild Femininity”, this new fragrance is promised to be a wild one. To capture this essence, Fendi created a video that shows a woman, model Kasia Smutniak, who has a wild touch. The composition was developed by perfumer Francois Demachy. Accords that are contained include Calabrian bergamot in the top, wallflower (violaciocca) at the heart and amber in the base.
The bottle and packaging are created by jewelry designer Delfina Delettrez, who is in the fourth generation of family Fendi.
This will be the brand’s first feminine pillar since 2013’s L’Acquarossa. Fendi Furiosa will be available in 30, 50 and 100 ml Eau de Parfum and matching body products. The perfume comes out on the market in September 2014, under the umbrella of LMVH company.
