Rèmy Martin has decided to launch a members only private club in London, the first for the cognac brand. The space, which is normally a private gallery, is located at 19 Greek Street in London’s Soho, where “the heart of cognac meets the heart of London.” The exclusive club is set across four floors and includes two bars featuring Rémy Martin cognacs, a program of creative workshops and the opportunity to meet London’s talented craftsmen. Lucky guests will enjoy Rémy Martin‘s range of cognacs on each floor.
The first floor will feature the VSOP Bar & Lounge, where guests will be able to experience the enchanting work of five of London’s most talented mixologists, including Agostino Perrone from The Connaught Bar, Erik Lorincz from The American Bar at The Savoy and Alex Kratena from the Artesian. They will come together for the first time in history to create a unique, bespoke cocktail menu, designed especially for La Maison Rémy Martin.
On the 2nd floor of the club, guests will find the “Cognathèque”: a retail space featuring an elegant seating area, offering members the opportunity to sample and buy Rémy Martin cognacs sold worldwide, including special editions and a range of historical bottles. The Cognathèque will also be used for a masterclass on Rémy Martin cognac, hosted by the knowledgeable International Brand Ambassadors of the house.
Continuing the journey, the next storey will host “L’Atelier Rémy Martin”, an exclusive space where Rémy Martin will collaborate with selected lifestyle brands to offer creative workshops. Paying homage to the idea behind 19 Greek Street – a space for experimentation and advancement in design – this floor will also display selected pieces of Rémy Martin’s latest Futur Heritage project in collaboration with ECAL, the renowned Swiss university of art and design. Ten graduate Master students explored the theme of mixology and created unique, forward looking interpretations of the modern cognac consumption.
The 4th floor will feature the Rémy Martin XO lounge, a bar at which guests can try Rémy Martin XO serves.
Unfortunately, this exclusive experience is only accessible for those who have been invited by the brand. For your chance to gain entry, log on to lamasion.remymartin.com (launching 1 October) and add your name to the waiting list. Fifty lucky people will be chosen at random in the first week of November and then a further 50 members during the two-week period the club is open. And if you don’t get in this year, there is still hope… the club will open its doors for two weeks on an annual basis at new locations throughout London.
