Appartement 103 creates a new limited edition for Hennessy V.S.O.P, released in the global travel retail market. The boutique branding and packaging design agency created a solution that would ‘perfectly embody and perpetuate the tradition of Hennessy V.S.O.P. This new limited edition design enhances the brand’s long time advertising theme: “Hennessy and the experience of travelling”. Julien Zylbermann, creative director, Appartement 103, said the bright red design gave an elegant visual impact and a modern feel.
“In order to boost sophistication, the main label is adorned with specially designed passport-like stamps over-printed with raised varnish, resonating the cognac’s historic arrival in all five continents. The stunning case is elegant and aspirational, boosting a nuanced play of materials and textures, creating a rich tactile and visual experience for the consumers,” he said.
This Limited Edition design compliments the group’s long and illustrious history of excellence, built on exceptional time-honoured cognac that has crossed time and borders, being enjoyed today across the world in assorted ways: in the US, garnished with a few mint leaves, in Asia, with a twist of orange, or in Europe, simply served on the rocks.
