High above New York City on Friday, a luxury condominium on the 83rd floor of the 90-story glass skyscraper One57, was crowded with a very huge names in fashion and entertainment who celebrated the opening of Fendi’s new flagship New York store on 57th Street. Rihanna, Sarah Jessica Parker, Jourdan Dunn, Rachel Feinstein, and Leandra Medine joined Karl Lagerfeld and Silvia Venturini Fendi in celebrating five new 3Baguette bags – a collaboration between the aforementioned New York power women and the house of Fendi.
Those five ladies chose charitable organizations (the Clara Lionel Foundation, the Brain Trauma Foundation, the Naomi Berrie Diabetes Center, the Sickle Cell Disease Association of America, and the Ovarian Cancer Research Fund) to receive proceeds from the bag sale.
From February 13th to March 13th, the 3Baguette bags will be displayed in Fendi’s new flagship store on Madison Avenue and will be available to purchase through a dedicated online auction site launching February 13th, 2015.