InterContinental Hotels Group (IHG) has launched “Zhou Dao” programme, dedicated specifically to Chinese travellers. Its global China Ready Programme offers a variety of services, comforts, foods and drinks made to satisfy the needs of Chinese guests. Chinese travellers will be welcomed with a ‘home-away-from-home’ experience which will include more Chinese-speaking staff, either at front desks or via 24-7 phone support and acceptance of China UnionPay cards. Hotels will also feature a customised welcome pack, access to Chinese TV channels, Chinese tea and a variety of local delicacies.
The hotel brand has also invested heavily in equipping its worldwide hotel staff with Chinese etiquette, culture and hospitality training. By the end of 2014, over 10,000 employees around the world had undertaken Zhou Dao service training.
Zhou Dao is now available in about 100 IHG Hotels all over the world. A number which is going to grow during 2015, to reach about 250 hotels.