Duran Duran’s Nick Rhodes has created £4,000 ($6,200) moisturizer. The band’s founder has helped to create new cosmetic product called GeneU, which claims to be the most advanced anti-ageing serum in the world.
“‘My DNA tests showed my skin degrades collagen rapidly, but that I have fairly good antioxidant protection. How well does it work? You have to be realistic and objective. “You’ll never get a product that will give you the skin of a teenager 40 years on. However, I found particularly underneath the eyes, the finer lines have been reduced. I don’t look as tired first thing in the morning. I can honestly say my skin is smoother than it was. I completely believe in the product and the technology and if you can afford this, it’s amazing,” he explained.
Duran Duran Founder Creates £4,000 Moisturizer
However, the beauty has its price, so GeneU with initial consultation including DNA test and two weeks’ worth of product costs £600 ($930), making it one of the most expensive serums on the planet. Each month’s refresher supply costs £300 ($465), totalling £4,000 ($6,200) per year.
Duran Duran Founder Creates £4,000 Moisturizer
