All H&M fans will be delighted to hear that Swedish brand will launch its first full range beauty collection. The release will kick off in stores this fall, in over 900 stores worldwide and online at hm.com. H&M beauty line will boast an assortment of makeup as well as haircare, body care and beauty tools. Over 700 beautifully packaged makeup products will be introduced within the launch, followed by seasonal drops of new and limited-edition color collections.
The range, which will replace existing beauty products at H&M, will also include two subsidiary collections: a premium beauty line and a Conscious assortment of Ecocert-approved sustainable products.
H&M products are not only very stylish, but also come at an affordable price point. That will be the same with its upcoming beauty collection, that will come at super-low prices (ranging from $7-$25).