German car manufacturer Audi and California-based shoe-maker Toms have collaborated on the design of a limited edition Alpargata shoe. Exclusivity of this shoes is in fact that you can only get them if you lease or purchase a new or Certified pre-owned Audi vehicle from an authorized Audi dealer in the United States during this summer. Also, as part of the deal, Toms has agreed to donate 55,000 pairs of shoes to children in need through its “giving partners” program in the U.S.
Special edition shoe that’s available in adult and children’s sizes is made of ash gray coated canvas and sports red stitching detail with the Audi rings appearing on the inner lining and outer side tag.
The collaboration will be promoted during a 30-second Summer of Audi Sales Event commercial called ‘Footing,’ which features the Audi RS7 and the special edition TOMS shoe.