Italian department store Luisa Via Roma together with toymaker Hasbro collaborated with several Fashion Designers and brands to create what is essentially a collection of My Little Pony who gets a high-fashion makeover.
For the Make Kids Happy auction, coinciding with the retailer’s biannual Firenze4ever fashion event, redesigned My Little Pony figures will be sold on eBay from June 15 to raise money for Save the Children.
Participating brands include Balmain, Rick Owens, Versace, Manish Arona, Kenzo, Roberto Cavalli, Delpozo, Faith Connexion, Missoni, Emilio Pucci, Marni and Fendi.