This 1917 Pierce-Arrow Model 48B Series 4 Four-Passenger Touring is estimated to fetch $300,000 – $400,000 when hit the auction block on July 18, 2015. The car will be offered by Auctions America at its annual California Sale. The owner reports that it has been an excellent tour car and is capable of 70-mph. He also points out that the brakes (internally-expanding foot-operated shoes and external contracting hand-operated bands both operating on the rear drums) are excellent. The quality of its restoration is apparent in its longevity, and this is still an outstanding, quality automobile both visually and mechanically.
Resplendent in cream with red and tan leather upholstery; riding on red wood spoke wheels, this is an imposing, luxurious, rare and highly desirable example of the quality and performance of Pierce-Arrow automobiles. First owned by Broadway legend George M. Cohan, it is not possible to consider its all-American performance and manufacture without tapping a foot and humming a line from “Yankee Doodle Boy” or “Give My Regards to Broadway”.