Table for 4 in McDonald’s? It’s possible now. Although only in Sweden, the famous fast food chain offers a revolutionary new system – something that has never been done in the history of the franchise – to book a table. If you wonder why this unusual offering comes right now, the answer could be because McDonald’s wants to introduce its newest product fresh out of brand’s kitchen – the gourmet burger Maestro Classic.
“We wanted to give our most loyal customers a unique and memorable experience when they try the Maestro hamburger for the very first time. They’ve never had the opportunity to ‘book a table’ at their favourite restaurant in Sweden. With the new Maestro burger, we thought it was the right time to give them a chance to do so,” explained McDonald’s Sweden Director of Marketing Jeff Jackett.
The week-long trial (from September 25 to October 2) will take place at 31 restaurants in Sweden, while the rest of the world will have to wait and watch. The table booking service started September 22, and all customers who successfully reserve a table will be served a two course meal with the Maestro Classic as the main course.