Chanel raised its digital business to higher level and started offering its entire sunglasses collection online to US shoppers. French atelier now sell eyewear on its site, where it previously only offered fragrance, makeup and skin care. Over 244 sunglasses, categorized according to its design and collection, have been made available exclusively on the website. The site also allows consumers to compare up to six models to zero down to your favorite piece.
The site launch also includes Chanel’s latest collections, Pearl and Runway. By offering standard and alternative styles Chanel’s eyewear ecommerce site, available via desktop and mobile, will become a destination shop for the brand’s offering.