Master of Malt’s award-winning #WhiskySanta pledges to give away more than £25,000 worth of luxury spirits before Christmas to people who write to him on Facebook & Twitter, or who order on masterofmalt.com. #WhiskySanta – a festive, omniscient, heavily-bearded being – was introduced by Master of Malt last Christmas to the delight of their customers, spreading Christmas cheer, and bestowing many spirituous treats. The jolly character gave away free bottles to readers of the Master of Malt blog, upgraded 1 in 10 Whisky Advent Calendars purchased in October to Premium Whisky Advent Calendars and granted wishes from lovers of fine spirits on Twitter and Facebook, winning a place in many hearts (as well as the title of ‘Best Digital & Social Media Campaign’ at the International Spirits Challenge 2015) along the way.
With Christmas swiftly approaching, the festive fellow has returned from his 10-month-long holiday and is feeling rather generous once again. Yes, Master of Malt is delighted to announce the return of #WhiskySanta, with his largest ever haul of the finest spirits known to humanity. He’s making his list right now, so if you’ve been particularly good this year (or you know someone who has) then it’s your duty to let him know.
#WhiskySanta will be granting wishes from spirits lovers across the globe right up until Christmas eve. Drinks lovers are encouraged to browse the selection of over 7,000 different delectible libations in stock on masterofmalt.com and wish for something special.
Wishing is as easy as clicking the “Ask #WhiskySanta” button on every product page of the Master of Malt website, or directly on Twitter or facebook using the hashtag #WhiskySanta.