International transport provider Eurostar turns 21 these days and to celebrate this occasion, the brand has launched its own gin, called Toujours 21. This brand new gin was designed by Business Premier Culinary Director, Raymond Blanc OBE, in partnership with artisan producers, Silent Pool Distillers. Created to evoke Eurostar’s “heritage, reminiscent of both British and French cultures,” the gin is made with French botanicals and infused with the floral scents of the British countryside: Think juniper, citrus, and honey. “When designing the gin, my vision was to take travelers on a journey of taste that played upon all the subtleties of the brand,” said Blanc in a statement.
“The aromatic notes of lavender hint to Eurostar’s latest Provençal destination, while the delicate yet clean taste of the angelica evoke memories of the British countryside. By uniting such robust flavors, the bespoke gin is the perfect way to commemorate the anniversary,” added Blanc who runs the Michelin two-starred restaurant Le Manoir aux Quat’Saisons outside Oxford in southern England.
Toujours 21 gin is being launched as part of the drink offering in the Eurostar Business Premier lounges in London, Paris and Brussels, before being made available to buy online in the next few weeks.