Johnnie Walker Blue pop up store is international project which starts in Milan, in conjunction with London, Paris and Monaco. This contemporary space which debuted in Milan signed by famous blended whiskey Johnnie Walker Blue Label is designed to animate Christmas shopping with an experience of taste and style than ever before.
From November 27 to December 24, in the central Liberty Square in Milan, shoppers can enjoy in the lounge inspired by the most sophisticated Gentlemen’s Club in London, with pieces of unique designs and heated by wood and fine leather furniture. The highlight of Johnnie Walker Blue Store is the bar counter where you can taste the prized brandy and learn all about the world Johnnie Walker Blue Label thanks to the advice of the bartender and an interactive guide that will allow the public to discover the tricks of style and mixing high-quality spirit. The Johnnie Walker Blue Store will be open every day from 10 a.m. to 8 p.m..