Christian Dior has opened its largest flagship store in China. The Beijing ‘China World’ boutique in the Chaoyang district, the central business district in Beijing is the largest Dior Flagship in mainland China, as well as the third boutique in Beijing. Luxury store is split across two levels, featuring a floor-to-ceiling, double layer glass façade that emulates fine feminine fabric in the fashion house’s ‘Cannage’ print. There you’ll find the exclusive world of Dior women’s collections including ready-to-wear, cocktail and eveningwear, accessories, shoes, fine jewelry, timepieces, and a VIP Lounge.
Designed by Peter Marino, the interiors blend inspiration taken from the brand’s Paris flagship, dotted with a carefully curated group of artworks by contemporary artists. Each of the 10 pieces, which include a bench by Terence Main and a video art wall by Yorame, reflect the codes of the house. A sculpture “Siamese Metal 5″ from British sculptor Richard Deacon stands by the stairs in the lobby and the work “Waterwall, Roselyn” by Gregory Ryan and table lamps by Véronique Rivemale embellish the jewelry and timepieces section.
On the second floor, the footwear section is adorned by a “Gaia Imprint” Low Table, designed by Vincent Dubour. Classic furniture pieces from Guillaume Piéchaud, Paolo Giordano and Timothy Horn have been placed strategically throughout the space, and the store also features a private VIP salon garnished with two Mineral Commodes designed by Juan & Paloma.
To mark the flagship store opening, Dior will launch limited-edition products to be sold exclusively in the China World boutique: the iconic “Lady Dior” in mirror calfskin, the Diorama bag in metallic lizard or blue and pink two toned python, a Dior VIII Grand Bal “Plissé” watch in shaded pink-fired opal marquetry and diamonds, a “Rose des Vents” bracelet or necklace in pink gold, ruby and mother of pearl and the unique “Diorelita” Zodiac Monkey collection in gold and red lacquer.