Gold, gold, gold – all around us. Even on doughnut. A Filipino restaurant in Williamsburg, Brooklyn is selling a doughnut with Cristal champagne icing covered in 24-karat gold flakes. The only catch is that the doughnuts will cost you $100. Each. The pricey pastry can be found at the Manila Social Club, owned by chef Björn DelaCruz. Some New Yorkers have apparently been willing to put down $1,200 for an order of a dozen. Gold is trading at $1,075 an ounce.
The restaurant has been promoting the donuts on Instagram, and customers have posted photos of their gold doughtnuts that they bought to celebrate New Year.
The restaurant’s regular doughnut selection, while much more reasonable than the gold version, is still inflated at $40 per dozen.
DelaCruz said that he started making doughnuts with his staff just for fun because “we love doughnuts” and “we love ube.”
“Our staff really enjoyed the doughnuts, so we started sending them out to friends of the restaurant and loyal customers,” he said. “Then people started asking if they could purchase them or if they were on the menu. We started offering them once a week on Fridays, and since then it has just grown, and grown.”