If you’re one of those who giving up alcohol for Dry January, Evian’s latest release is perfect for you. Danone has launched three limited-edition cocktail-themed bottlesto bring a smile to UK consumers during gloomy January.
The Evian Spirits range – Evian-Jito, Evian-Colada and Evian-Politan – will be available from this Friday in 500ml, 2-litre, 6x500ml and 6×1.5-litre packs. “Everyone knows January is a tough month to get through, post-Christmas slump and pre-summer slog,” said marketing manager Sarah Dossett. “For January this year Evian will share its Live Young spirit with UK consumers again.”
The packs will be supported by a social media competition encouraging people to share their most highly spirited outfits on Instagram, Facebook and Twitter. The most highly spirited outfits will be rewarded with an exclusive, limited edition umbrella. Cheers!