If someone say that Bentley Motors is taking its high-end lifestyle brand to golf course, you might think about producing a luxurious, high-priced golf cart. Butk, you’re wrong. The 96-year-old British carmaker launched its own collection of golf clubs and accessories at the PGA Merchandise Show. Research revealed more than 70% of Bentley car owners play gof, which was enough driving force in the decision to enter the market. So, wealthy owners of Bentley car, can now get the matching clubs, right?
Of course, the luxury brand are charging a premium. A set of eight irons (3-PW) will cost $3,500, a driver will set golfers back $750, and the putter is $500. These prices don’t include the numerous upgrades the company offers, such as custom-made $10,000 shafts or alligator skin grips.
The company’s new line of golf accessories also includes carbon steel ball markers for $100. The $750 sterling silver ball marker is made by Ottewill Silversmiths, the same jeweler responsible for making the replica versions of the Claret Jug given to the Open Championship winner and the Augusta National Golf Club clubhouse given to the Masters Tournament champion.
The company is working with Japan-based Seven Dreamers for custom shaft options, which could easily add an additional $120,000 to the price of each club.
And to make this nonsence even more special, Bentley is offering a club fitting session that they call the “Bentley Experience.” That’s mean: fly to Crewe, England, and are given a private tour of Bentley’s headquarters, fly to Japan for extensive analysis at Seven Dreamers Laboratories, who are experts in making golf shafts and
using three-dimensional swing analysis, individual carbon shafts are created.