Bentley has revealed its brand new Infinite Rush fragrance for men. Capturing the legendary luxury and extraordinary performance of Bentley’s new SUV, the new fragrance Infinite Rush embodies the spirit of the modern adventurer and is dedicated to those who consistently push themselves to the limit. Infinite Rush appeals to the man who enjoys sensational experiences.
Top notes are pink pepper, mandarin orange and rosemary; middle notes are vetiver, elemi and cedar; base notes are woodsy notes, amber, moss and white musk. By turns fresh, spicy and deeply woody, the fragrance embodies every aspect of the Infinite Rush man: enthusiastic and active, but also confident, educated, and a thrill-seeker. The Bentley Infinite Rush bottle shares the same design language of shapes and curves as Bentley models.
Both the cap and the bottle’s wide shoulders are adorned with silver metal. A sophisticated final touch is Bentley’s signature knurling on the base of the stopper.
Bentley Infinite Rush goes even further by completing its premium glass with a high-tech crackled effect, an innovation on a fragrance bottle.
A special layer of varnish is applied on top of a classic varnish, and retracts in a haphazard manner on contact and during firing. In this way, no two bottles are the same, with each sporting an individual mosaic.
Bentley’s legendary winged B is affixed to the centre of the bottle. An embossed metal plaque contributes to its luxurious feel. The box echoes the Bentley Infinite Rush bottle, with a band of knurling on the top and the winged initial B affixed to a two-tone box combining satin silver and a cracked motif.
New Bentley Infinite Rush will be a available in Harrods exclusively from March 8th, and then selected international perfumeries and department stores from April 2016.