Traditional yet irreverent, elegant without being pristine. Thus is described a new Burberry fragrance for men, dubbed Mr. Burberry. The British luxury brand announced this fragrance last year, as the masculine version of My Burberry from 2014. The creator of this line is perfumer Francis Kurkdjian. And, Mr. Burberry is here now. Classic yet contemporary; sophisticated and sensual. The new fragrance for men captures the essence of London and its moments, fusing classic scents of British perfumery with unexpected ingredients.
Fresh and crafted top notes of crisp zesty grapefruit with a seductive base of earthy vetiver and smokey guaiac wood.
The bottle is inspired by the iconic black Burberry trench coat, its quality, craftsmanship, style and timeless appeal, and honours its signature design details: bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English-woven gabardine sits around the neck, celebrating the innovative fabric invented by Thomas Burberry more than 100 years ago.
The face of the campaign is Josh Whitehouse, accompanied by, Amber Anderson, and shot by Steve McQueen. The fragrance is available as 30 ($55), 50 ($68), 100 ($88), 150 ($115) and even 1000 ml ($2,500) Eau de Toilette with additional cosmetic collection.