Yves Saint Laurent offers another version of the original fragrance L’Homme from 2006. New potent fragrance from the L’Homme collection has an Eau de Parfum concentration and is called L’Homme Ultime. For the man who leaves his mark. A duality of freedom and control. An audacious blend. The sensuality of sage with the depth of aromatic woody notes creates an ultimately distinctive signature. The effortless leader by Yves Saint Laurent.
Aromatic, woody and deeply compelling, the uplifting essence of grapefruit reveals itself first, punctured by ginger and cardamom seed. Rippling through the center, a shot of virile rose to lift and clarify, which is juxtaposed against the temperance of geranium and the raw sensuality of clary sage. Moments later, cedar oil and vetiver form the spine of the blend, lending a sense of unquestionable authority.
A modern fragrance, L’Homme Ultime marks a new chapter in the male olfactory journey, wherein the note of Damask rose is reimagined among the typical woody notes in the L’Homme collection to form a virile, edgy and ultimately more distinctive result.
Developed by perfumers Anne Flipo, Dominique Ropion and Juliette Karagueuzoglo, Yves Saint Laurent L’Homme Ultime is available in 40, 60 and 100 ml Eau de Parfum.
The face of the campaign is the model Vinnie Woolston, shoot by photographer Billy Kidd. Posing in a convertible, Vinnie was wearing black skinny jeans, classic white shirt and low leather boots. He also appeared in a TV commercial for this campaign, which was directed by Colin Tilley. In his own unique way, he introduced the casual spirit of L’Homme Ultime, with musical accompaniment of Blouson Noir by AaRON.