We’ve already mentioned bespoke Swedish bed and accessories maker – Hästens and their beautiful and luxurious creations. But, now the family-run company transcended itself and strengthened its position in luxury market with its £100,000 ($144,000) bed called Vividus. When customers shell out six figures for a bed, they’re paying for two things: workmanship and materials. A frame of queen-sized bed is made of the redwood pine from north Sweden, and not to forget comfort of the hand-sewn layers of horsehair and cotton and beutiful design of Hästens’ patented blue checkered print. Hästens’ craftsmen work for over 320 hours on each Vividus bed.
Jan-Erik Leander, Master Craftsman of the Vividus, says: “Vividus is a unique project for craftsmen, enabling them to work daily with techniques that have been practised and developed for more than 160 years. To be part of a team making the world’s best bed is a prestigious assignment that few people are privileged to be a part of.” He adds: “It is a bed made without compromises in materials, time or craftsmanship. We cherish each bed from start to finish like a part of our own family. I believe that is what gives Vividus a soul and character of its own.”
Hästens also sells more affordable beds, starting at $6,000. A fifth-generation family business, Hästens began in 1852 as a saddle and carriage furniture company. It has supplied beds to King Carl XVI Gustaf of Sweden since 1952 and has stores from Johannesburg to Manhattan.