W Hotels already tied with music. Luxury hotel has a long history of musicians staying, playing, and celebrating worldwide, but this time it pushes boundaries. In partnership with Coca-Cola, W Hotels just debuted the first-ever W Sound Suite at W Bali – Seminyak in Indonesia. The first W Sound Suite at W Bali offers a stylishly sound-proof space featuring a lounge big enough for a proper entourage.
The main mixing room includes professional equipment from industry favorites Native Instruments, Pioneer and Moog, as well as a private vocal booth overlooking a tropical garden.
Additional studios in music meccas around the world will be unveiled later this year at W Hollywood, W Barcelona and W Seattle, with more to come.
Anthony Ingham, Global Brand Leader, W Hotels Worldwide said: “We know that inspiration can strike at any moment, so the W Sound Suite is today’s tech-savvy version of scribbling lyrics on a cocktail napkin. Bali, a vibrant and creative hub often called ‘the alternative Ibiza’, is the perfect setting for our first music studio, with Hollywood, Barcelona and Seattle to follow. After all, who can’t find inspiration in paradise?”
W Sound Suites are in part the brainchild of the W brand’s North American Music Director, DJ White Shadow, the Chicago-based producer best known for his work with Lady Gaga. He has been working with W to identify the best sound equipment and studio layout to ensure the suites are optimal for professional use, while the W brand’s longstanding global partner, Coca-Cola, has been instrumental in bringing the studios to life.