Popular singer John Legend has decided to launch his own wine brand. He teamed up with Raymond Vineyards, which will produce Vineyard Legend Exclusive edition or LVE wine. The singer announced his collaboration with the famous winery on Instagram, where he showed his first bottle of Cabernet Sauvignon with a label that will keep track of all his editions. Raymond Vineyards boasts an enduring forty-year reputation for elegant wines with a beautiful balance of finesse, power and complexity.
Today, guided by the vision and passion of Proprietor Jean-Charles Boisset, Raymond is widely hailed as one of the Napa Valley’s pre-eminent producers, sustainable winegrowing leaders, and one of the wine world’s most dynamic and luxurious winery destinations.
LVE Collection is described as: The perfect harmony of passion, eloquence and Napa Valley tradition. A unique series of rich, soulful and complex notes inspired by true love, produced in collaboration with Napa Valley’s renowned Raymond Vineyards.
With his new business venture Legend joined the list of many celebrities who have ventured into winemaking, such as Drew Barrymore, Francis Ford Coppola, Antonio Banderas, Brad Pitt and Angelina Jolie, and of course Gerard Depardieu.