H&M announced that its next designer collaboration will be with Kenzo. Their collection of women’s and men’s ready-to-wear and accessories will arrive in 250 H&M stores around the world and online on November 3 following a mid-October show in an as-yet-undisclosed location. Speaking about the collection, Kenzo’s Carol Lim and Humberto Leon said “We wanted to really tell the story of the brand and of us. Together with H&M, we will invite all the customers and fans to the real Kenzo world.”
Kenzo x H&M
Lim and Leon follow on the heels of H&M’s wildly successful partnership with Balmain’s Olivier Rousteing. The Backstreet Boys performed at the New York party for that collaboration, and there were reports of riots at a London H&M outpost on the day the clothes went on sale. The Kenzo collab promises to be different. As H&M’s head of design, Ann-Sofie Johansson, put it, “Balmain was glamorous and sexy, and this is vibrant, young, and fun.”
Kenzo x H&M
