Fendi is marking its 90th anniversary with a book called “Fendi Roma.” The 272-page tome, will chronicle Fendi’s history from 90 years ago until today. Including more than 300 illustrations, “Fendi Roma” is divided into five chapters, all focused on specific aspects characterizing the company. These include “Rome: eternal inspirations,” which highlights the deep link between the brand and its native city; “Creativity: experimentation and innovation,” putting the focus on the label’s pioneering spirit; “Femininity: a fashionable force,” explaining the idea of independent femininity as the basis of the fashion house; “Yesterday, today and tomorrow,” that analyzes Fendi’s evolution, and “A family affair,” the chapter dedicated to the Fendi family.
The book comes in a hardcover black canvas version with a multicolor slipcase box and will be available at the luxury brand’s shops and at selected bookstores starting from September.