Vertu teamed up with the UAE-based calligraphy artist Wissam Shawkat for a bespoke phone design. This unique collaboration reinforces the importance of the Middle East to the luxury handmade mobile phone brand, and offers customers an opportunity to own a piece of art that reflects their individuality. Wissam Shawkat said “I’m honored to be working with Vertu. The brand has changed the definition of what a mobile phone can be – from something very practical to an innovative, extremely personal object.
Vertu Teamed Up With Wissam Shawkat For Bespoke Phone Design
Each phone combines hand craftsmanship with leading edge technology, resulting in a sensorial experience in both design and function. Similarly, I aim to elevate the art of Arabic calligraphy, while maintaining the heritage of the traditional Arabic art form. I aim to advance the aesthetic to something contemporary and modern.”
Vertu’s Head of Design Hutch Hutchison added: “This collaboration with Wissam is the ultimate expression of our Bespoke offering, whereby customers can own more than just a unique Vertu, but truly a work of art. This exemplifies how Vertu is innovating with new and previously unheard of levels of personalization on the mobile phone.”
A selection of the artist’s most iconic pieces honoring the theme of ‘love’ will be on display in Vertu’s Villagio Mall boutique this Ramadan from 1st June – 1st July, 2016. Alongside the exquisite exhibition, guests will also be able to view Vertu’s Ramadan in-store designs created specially by Wissam Shawkat who was inspired by Vertu’s iconic ‘V’ logo. Vertu customers will also have the opportunity to purchase a New Signature Touch handset featuring one of Wissam’s iconic Arabic calligraphy designs, or commission the artist to create a Bespoke handset in-store.
Vertu Teamed Up With Wissam Shawkat For Bespoke Phone Design
