Versace is a fashion and lifestyle brand for contemporary men and women who love glamorous luxury and distinctive personal style. For their Spring/Summer 2016 Eyewear Collection they have chose young Californian model Gigi Hadid as the new face to represent the brand. Versace strength and power are captured in the new Greca Stars through five models (3 Sun and 2 Optical frames). Preciousness and glamour are the fil-rouge of the entire collection: stylish shapes and the Greek key detail applied to a front embellished with 70 Swarovski crystals, define all the new models that have been designed for the Versace women.
The real protagonist of the campaign is the eyewear, in particular Greca Stars (VE2171B). This sun style has a metal pilot frame featuring a double bridge construction and a luminous set of 296 precious Swarovski crystals applied to the front and temples. The style comes in a wide range of colors, including silver with silver mirror lenses, gold with grey gradient lenses, pale gold with brown gradient lenses, matte black/gunmetal with dark grey lenses, and lastly, matte military with green gradient lenses. This last combination is the one chosen to star in the advertising campaign.
The second Sun model, VE2172B has the cat-eye frame featuring slender metal temples the color of pale gold. Versace’s audacity is perfectly embodied in VE4316B, a feminine shape of celestial sensitivity, with a butterfly front and slender metal temples.
The collection also includes two optical frames. VE3226B, also shown in the ADV campaign, has a sexy and feminine oval front as precious as only the Versace brand can be. The second optical model, VE1239B, features a half-rim cat-eye front in metal, also decorated with the iconic Greek key and 70 Swarovski crystals.