Hennessy will release a new limited edition in the tradition of the houses’ artist series. The world’s #1 Cognac, announces the latest edition of its Very Special Limited Edition series with a new bottle design created by American tattoo artist Scott Campbell. This is the sixth in an ongoing series between Hennessy V.S and internationally renowned artists, including Ryan McGinness, Shepard Fairey, Os Gemêos, Futura, and KAWS.
Campbell visited the French region of cognac where he studied the drawings and notes of James Hennessy, the second generation cognac maker of the 250 year old legacy and culminated his artistry into the design. He describes his art for the V.S Limited Edition as a “conversation between two people, times and places. It’s two seemingly opposite worlds.” Inspired by James Hennessy’s penmanship, the artist infused the V.S label with his own sensibility, drawing a design based on a pair of wings, a universal symbol of freedom and travel that also invites the viewer to project personal understanding onto it. “As an artist, I think that the ultimate accomplishment is to make the viewer feel curious. If a work inspires the curiosity to consider it a little longer, to adopt it in a way, then I think it is a success,” he notes. Decorative elements feature an intricate, highly graphic silver and black motif incorporating Hennessy Very Special’s three stars, an iconic signature of the brand that also happens to correspond with Scott Campbell’s lucky number. On the back label, Scott Campbell emblazoned the quote “Love without Hesitation” because, he observes, “I deeply believe that once you can love without hesitation, you become invincible.”
In addition to the 750ml bottle (Priced approximately at $35), a limited number of deluxe sets in commemorative wooden boxes (Priced approximately at $150) are available. The Hennessy V.S Limited Edition Deluxe set features a numbered flask with a leather sleeve, a unique sketchbook with watermarked designs by Scott, and a keepsake booklet that provides a special inside look at the collaboration. Both will be available for purchase beginning in July at fine retailers nationwide.