Christian Louboutin spreads his business in the beauty sector, gearing up to launch a fourth category next month that contains items such as $75 liquid eyeliner and $70 mascara — or “Lash Amplifying Lacquer” as it’s referred to by the brand.
In addition to Lash Amplifying Lacquer and Luminous Ink Eyeliner, Oeil Velours Velvet Eye Definer eyeliner pencils, $40; and Brow Definer eyebrow pencils, $40, complete the collection.
This collection is result of a joint venture between co-owner Batallure Beauty and Christian Louboutin SA and will see the light of the day on March 23 with a very tight distribution, capped at about 40 points of sale globally.
Like the designer’s footwear, the mascara and two types of eyeliner come in unexpected colors in addition to basic black and brown.
The Luminous Ink Eyeliner comes in a shade of red that’s surprisingly more wearable than it sounds, and an eyeliner pencil comes in the same shade of teal as existing shoes and a nail polish.
The mascara was called a “lacquer” because it was formulated with ingredients to give a luminous effect (but “not sparkly,” of course) and the “shine of patent leather.”