Swiss jeweler Chopard chooses Luxury E-commerce site Net-a-porter to sell a selection of jewelery and watches online . An important choice for the well-known brand of High Jewelry that for the first time relies on the experience of an online retailer. Among selected items in the Chopard world there will be the Happy Diamonds , Happy Hearts , Happy Dreams line, while the online showcase will be the Happy Sport Watch for watchmaking.
Chopard Jewelry
London-based Net-A-Porter, co-owned by Yoox and Richemont, claims a monthly audience of six million female consumers. The retailer’s tie-in with Chopard follows an ongoing series of exclusive partnerships with Piaget, Cartier, Buccellati and Tiffany & Co.
“We are delighted and excited to be partnering with Net-A-Porter,” said Chopard copresident Caroline Scheufele in a statement. “Chopard is proud to work alongside such an influential retailer.”
The collection is available for purchase on Net-a-porter from October 1 onwards.
Chopard Jewelry
