McDonald’s is bringing fast food to high fashion. Last week, McDonald’s Sweden posted a picture to its Instagram account of a person wearing a signature red fry box like a shoe and appears to make fun of a Balenciaga shoe that dropped last fall. A pair of red, square-toe leather mules looked uncannily like McDonald’s signature packaging.
The Balenciaga shoes were originally priced at $530 and are currently sold out.
“If we get 103,042 likes, we release these for real,” McDonald’s wrote in Swedish on its Feb. 6 post.
Considering the photo was posted a week ago and only has some 14,000 likes, it seems unlikely the threshold will be reached.