Jacob & Co. Unveiled Long-Term Collaboration With Bugatti

Luxury wristwatch and jewelry brand Jacob & Co. announced a long term partnership with Bugatti. The result of the partnership will be a series of co-branded products that fit perfectly with the lifestyle that comes along with owning a Bugatti.
For their first piece in this partnership, Jacob & Co. introduced the limited edition Twin Turbo Furious Bugatti Edition.

This timepiece features the Bugatti logo in the center of the dial, the power reserve indicator “fuel,” sporting the colors of the French flag, and a turquoise blue outer ring on dial in order to pay homage to Bugatti’s 110-year anniversary blue Chiron. Only 39 examples of this timepiece will be created, each individually numbered. There will be 18 made in carbon fiber, 18 in rose gold and three with diamonds. The watch will retail for 525,000 Swiss Francs (approx. $525,345) at current exchange rates.

There is also the Bugatti Chrono Edition Limitée 110 Ans, which will have 110 examples created. That amount is a nod to the company’s 110th anniversary. Jacob & Co. chose their Epic X Chrono timepiece for this, featuring their JCAA05 skeletonized self-winding chronograph movement. In the center of the face is a prominent French flag. The watch will retail for 36,000 Swiss Francs (approx. $36,018).