Chanel, the epitome of luxury and style, has unveiled its first watch and jewelry flagship on Fifth Avenue in New York City. This opulent space, the fourth of its kind globally, showcases exclusive creations in a meticulously designed setting by renowned architect Peter Marino. Let’s take a closer look at the exquisite details and unique offerings that make this boutique a must-visit destination for watch and jewelry enthusiasts.
Designed by Peter Marino, the mastermind behind the boutiques of renowned luxury brands, the Fifth Avenue flagship boasts intricate details and sophistication. The custom-made staircase, adorned in rock crystal and 24-karat gold-coated brass by Goossens, sets the tone for the lavish experience within. Marino’s touch extends to every corner, featuring 17th-century Japanese Eido screens and an Ingrid Donato coffee table in the VIP room.
Exclusive to this boutique are Chanel’s Lion Solaire de Chanel pieces, inspired by Gabrielle “Coco” Chanel’s astrological Leo sign. Visitors can explore a high jewelry collection named Eternal N°5, curated by Patrice Leguéreau, director of Chanel’s fine jewelry creation studio, including a transformable diamond necklace and earrings available only in New York.
The boutique’s layout is a visual delight, with a dedicated room for fine jewelry pieces like the popular Coco Crush and Camélia collections. The rear of the store houses a curated selection of watches, ranging from the iconic J12 collection to high jewelry timepieces. Notable among them is an oversized diamond-encrusted model inspired by a seamstress’s pin cushions and the remarkable Boyfriend Skeleton watch set in ultra-high-end sapphire crystal and diamonds.
Beyond the offerings for purchase, the boutique presents a two-month exhibition of jewels from Chanel’s archival Patrimony Collection. Visitors can marvel at a diamond tiara and early jewelry motifs, showcasing the brand’s timeless designs dating back to 1932. The collection serves as a testament to Chanel’s enduring legacy in both fashion and jewelry.
A particular showstopper in the store is a diamond masterpiece fashioned after Chanel’s iconic N°5 fragrance bottle, featuring a stunning 55.55-carat DF L Type IIa diamond at its center. While not available for purchase, it adds a touch of whimsy and glamour to the overall experience.
Chanel’s new watch and jewelry flagship on Fifth Avenue is a haven of luxury and exclusivity, offering a curated selection of high jewelry and timepieces in a meticulously designed space. Whether you’re a devoted Chanel enthusiast or a casual visitor, this boutique promises a captivating experience with its exclusive creations, historical displays, and a glimpse into the brand’s rich heritage.
