Here, we’re talking about the collaboration between Tommy Hilfiger and tennis player Rafael Nadal. The 29 year old is the new face of the Tommy underwear, clothing and the new TH BOLD fragrance. He will also feature in campaigns for the brand’s Tailored collection. The campaigns feature Nadal dressed in the latest AW15 Tommy Hilfiger lines. Nadal won’t have his name on the product, but he will appear in a major campaign and encompasses print, outdoor, television and digital advertising globally. We want to know if he is going to wear those when he plays tennis??
‘I’ve always admired Tommy Hilfiger’s cool, all-American designs which are sophisticated and easy to wear, and I’m excited to be partnering with the brand,’ Nadal had some pretty nice words to say about collaboration.
“Rafael Nadal has been a longtime personal friend and supporter of our brand, and I’m continuously inspired by his dedication and passion for his sport. This exclusive partnership brings one of the greatest athletes of this generation into our Tommy family.
Rafael embodies an effortless sense of style that exemplifies and reflects our brand spirit – he’s confident, fun and cool,” Tommy Hilfiger confirmed.
This isn’t actually the first time Rafael has been chosen to be the ambassador of a men’s underwear brand, with Armani giving the tennis star some airtime back in 2011 when he modelled their line of underwear and jeans.