First Los Angeles, then Dallas, then Chicago. Now, Gwyneth Paltrow is bringing her goopy joy to New York City with her fourth holiday pop-up shop. Dubbed the Goop Mrkt, Gwyneth’s first pop-up boutique for Goop in New York will be open from Nov. 23 until Dec. 24 at the Time Warner Center in Columbus Circle and online. A press release for the pop-up stated that the vibes inside, created in collaboration with Roman and Williams, will be “downtown, uptown with handmade custom furniture and accessories that create unexpected juxtapositions in a high-touch loft setting.” And all those custom pieces from the likes of Best & Co., Argosy, de Gournay, Nili Lotan, Carven, Stella McCartney, Kjaer Weis, Juice Beauty and Staub and more will all be available to purchase, too.
Shoppers at the New York Goop Mrkt can expect to find luxury items at luxury prices, like a leather jacket emblazoned with a falcon motif for $6,950 and a tulle dress bearing the same motif for $8,900.