Paris Hilton is continuing to build on a huge empire, and following in her famous family’s footsteps now, the 35-year old heiress will soon launch a new brand of hotels under her name. A chain of luxury hotels will be separate from the family’s Hilton hotels, to be clear. First properties will be in the three cities that the heiress visits the most: Dubai, New York and Las Vegas.
Inspiration for the project is said to have come from her existing involvement in designing a series of beach clubs. In 2010, she developed a relationship with Century Properties in the Philippines and designed the Paris Beach Club for their Azure Urban Resort Residence. Her second Paris Beach Club recently broke ground North of Manila at the Azure Urban Resort Residences in Parañaque.
The launch date and exact location of the hotels have not yet been revealed, but it’s expected to feature the beach theme that she brought to southeast Asia.