Multi-award-winning online spirits retailer Master of Malt will give away over £100,000 worth of luxury spirits this Christmas. Via their #WhiskySanta Christmas campaign, hundreds of bottles will be given away every single day.
#WhiskySanta will be granting wishes made via Twitter and Facebook – no purchase is necessary. Many shoppers on masterofmalt.com will also discover #WhiskySanta has given them a free bottle, free shipping or even made their entire order completely free.
Expectations are high for #WhiskySanta this year, following on from winning the title of Best Digital & Social Media Campaign at the International Spirits Challenge for the second year running, as well as Best Social Media eCommerce Campaign and Best Marketing & Advertising eCommerce Campaign at the eCommerce Awards 2016. However, with tens of thousands of gifts to give away, collectively worth in excess of £100,000, #WhiskySanta is set for his biggest Christmas ever.