A New York-based startup has created a device that can tell whether a designer bag is real or fake within minutes. The company is called Entrupy, and their device acts as a portable scanner packed with complex detection algorithms.
Entrupy was created by a team with 8 Degrees (including 2 Ph.Ds), decades of work experience, 4 patents, and thousands of hours of research and testing.
They have built complex detection algorithms into Entrupy, that allow us to analyze various materials ranging from canvas and leather to metal and wood. The Entrupy device takes microscopic photographs of different areas of an item and runs them through a computer that uses proprietary algorithms. Authentication accuracy of over 96.4% and is steadily increasing
Simply pay the set-up fee and install the app on your phone. With monthly or annual options, Entrupy works with your business. If you are wondering how it works, it’s very simple, just five steps:
1. Place the device directly on the item
2. Open the Entrupy app on your smartphone or tablet (iOS)
3. Follow the onscreen prompts in the app to take images
4. Artificial Intelligence algorithms analyze the images to determine authenticity
5. Receive results in real-time
Entrupy has a database composed of millions of photos from at least 30,000 different bags. After launching as a paid service in September 2016, the New York-based venture now has over 130 paid customers, almost all of whom are American businesses drawn to the 97.1 percent accuracy rate.