In a dazzling ode to its glamorous past, Piaget introduces the Polo 79, a reimagined timepiece that marries the flamboyance of the 1970s with the precision of modern watchmaking. Celebrating Piaget’s 150th anniversary, this all-gold beauty is a faithful reissue of the iconic Polo watch that made waves at the World Cup polo tournament in Palm Beach back in 1979.
Historical Glamour: The original Polo made its debut alongside Swiss actress and Bond girl Ursula Andress, capturing the essence of the era’s bold jewelry watches. Worn by the global jet set and even gracing the wrist of pop icon Andy Warhol, the Polo personified the flamboyance and irreverence of the time.
Modern Reinvention: Fast forward to 2024, and Piaget pays homage to its rich heritage by reinterpreting the Polo for the present day. The new Polo 79 boasts a larger 38 mm case size, a departure from the original 34 mm, and trades the quartz movement for the robust 1200P1 in-house automatic caliber. The signature design remains intact, featuring alternating polished gadroons and brushed blocked links that seamlessly flow from bracelet to case and dial.
Craftsmanship Unleashed: What sets the Polo 79 apart is the meticulous craftsmanship employed in its recreation. The entire watch, including the intricate gadroons, is handcrafted and assembled to perfectly fit the new dimensions. The bracelet undergoes a complete reengineering, ensuring maximum flexibility and a second-skin-like wear experience. This dedication to precision means that the Polo 79 is a limited-edition masterpiece, a testament to Piaget’s commitment to excellence.
Piaget’s Paradoxical Elegance: CEO Benjamin Comar, at the watch’s launch in Gstaad, emphasizes Piaget’s unique identity, describing it as a brand of paradox. The Polo watch embodies this paradox, seamlessly blending sportiness with dressiness, daywear with evening allure, and the visibility of a jewel with the understated chicness of a timepiece. Piaget’s Polo 79 captures the essence of the brand—past, present, and future.
As Piaget marks its 150th anniversary, the Polo 79 stands as a symbol of timeless elegance and innovation. With its evocative design, unisex appeal, and handcrafted excellence, this all-gold masterpiece is a fitting choice to kick off a year-long celebration of Piaget’s enduring legacy. Watch enthusiasts and fashion connoisseurs alike will undoubtedly covet the limited-edition Polo 79 for its unique blend of retro charm and contemporary sophistication.
