Aston Martin has officially announced that he intends to attract more female customers, and the first model with that task is upcoming “DBX” crossover and the company’s first crossover ever. Although not officially confirmed, “DBX” should arrive on the market in 2019, and the first time we had a chance to see it in concept form at the Geneva Motor Show.
When it enters into production, all likelihood that will be in the United States, and the executive director of Andy Palmer said that the five-door crossover will expand their clientele to successful women who seek “flexible premium car with a place for children.”
If serious plans to produce this model, Aston Martin will have to invest about €270 million ($300 million) in its production, and will represent only one in a series of completely new models that the British company announced within the plan that by the end the decade replace all existing models in its range.