Supernatural Super-premium – Frozen Ghost Vodka is a one of the premier distilling companies in the world, Frozen Ghost Distilling Company’s new drink, based on a ghost story of Tobias. That story named The Legend of the Frozen Ghost talk about a happy farmer family that lived peacefully until the jealous neighbors are not clouded their happiness.
They raised crops and livestock so plentifully, they outproduced all the other farms in the colony. Soon, people began to realize that the spring that watered their land was the sweetest and purest in the area and was thought to be the source of their success. A jealous neighbor schemed to divert their water to his own property. Stealing onto their land one bitterly cold winter night, he was confronted by the farm’s owner, known only as Tobias……. Tobias’s body was later discovered in the ice that froze the pond deep on that frigid winter night.
However, soon his neighbor begins to tell about Tobias’s apparition that followed the neighbor wherever he went. This haunting led to the neighbor’s confession while losing his mind.
The water from this particular stream that led to the Tobias’s legend is now used as a primary ingredient in the manufacturing of the Frozen Ghost Vodka. That pure water gives Frozen Ghost its unparalleled smooth, crisp character, even before it is distilled six times for the ultimate purity.
This fictional character called, Tobias is also depicted on the frozen style design of the bottle itself. The bottle was designed by Dallas-based marketing agency Levenson & Hill but cast in Poland by Dekorglass. The bottles are manufactured by Bruni Glass in Italy.
We believe that we have developed a narrative that will leave consumers haunted by a mystery that only Frozen Ghost Vodka can solve. To trigger the imagination of consumers, we plan to unleash the ghost of Tobias, who is key to sparking consideration of Frozen Ghost Vodka. That begins with a top quality liquid and a striking on-shelf presence and is paid off with a campaign that delivers on the brand’s ’supernatural-super-premium’ position, said Andy Harmon, Chief Brand Officer of Levenson & Hill.
Frozen Ghost Vodka packaging is selling more than a drink by creating an eerie image to etch in consumers’ brains. [Frozen Ghost Vodka]
[youtube]http://www.youtube.com/watch?v=jfItaYlGGmA[/youtube]
Frozen Ghost Vodka - The Supernatural Super-Premium
